When the tire industry needs accurate and reliable information, it turns to MT Dealer. Founded in 1919, the magazine has an unblemished record of editorial excellence and readership preference. The magazine’s reputation as the “best read, most quoted” publication serving the industry is reinforced by the numerous awards and recognition the editorial staff has received over the years.
MT Dealer‘s circulation of 32,000 qualified recipients is very targeted. It serves independent tire dealers that sell and service tires, including the retail, wholesale and commercial aspects of the business. Tire dealers are also growing rapidly in their automotive service work, which totals over $9.1 billion annually.
The magazine has a long list of “firsts” and “onlys”. It was the first to develop and produce an annual issue devoted to looking statistically at a market that is now over $22 billion a year in sales. Market shares, plant capacities, unit shipments and distribution channel data were unknowns in the industry prior to MT Dealer‘s first “Facts” issue published in 1966. Today, when the consumer media or market research firms want to know what’s happening in the tire industry, they turn to MT Dealer to provide them with authoritative and accurate information.
Only MT Dealer features a Dealer Advisory Council that provides key information to the editorial staff to keep it “on top” of vital industry issues. The magazine was first to recognize the importance of the Commercial side of the business, launching the Commercial Tire Dealer section in 1990.
In 1993, MT Dealer looked to recognize the “best of the best” in the industry. Its Tire Dealer of the Year program has given tremendous recognition to the best tire dealers throughout North America. As part of the program, the magazine is proud that it has donated almost $75,000 to outstanding charities…a continuing tradition that is unmatched by others.
Currently, MT Dealer has a staff of editors with the longest tenure in the industry. They have established relationships with key tire dealers and tire industry executives that allow them to get the most reliable and accurate information for the readers.
In 2001, the publication launched its web-site www.mtdealer.com after properly researching the market and finding a void in it. Tire dealers were looking for specific information that they were not able to find elsewhere. MT Dealer editors stepped forward and have filled this gap with a vibrant web-site that’s the fastest growing and most updated in the industry.